GREEN LANTERN STAR RYAN REYNOLDS STEPS IN TO HELP NISSAN PROMOTE LEAF
By Gavin Conway
Jun 16, 2011at 09:38AM
Under News
Car manufacturers just love a little Hollywood glamour to rub off on their latest sheet metal, so Nissan is ‘ecstatic’ to have Ryan Reynolds on board to help promote the LEAF electric car.
Canadian actor Reynolds, who stars in the new comic book-based blockbuster Green Lantern, is a Nissan LEAF owner and a committed environmental activist.
“For me, electric vehicles, like the Nissan LEAF, are not only representative of taking back the power, but also a significant statement about conscious ways of living,” says Reynolds. That’s an appropriately superhero thing to say – in the movie, Reynolds plays a test pilot invested with otherworldly powers. He is also a member of an intergalactic squadron tasked with keeping peace within the universe. So it could be argued Reynolds is saving the planet offscreen and on.
At the premiere of Green Lantern at in Hollywood last night, Reynolds pulled up to the red carpet in his personal Nissan LEAF, ditching the traditional limousine.
As well as promoting the LEAF, Reynolds will also be involved in Nissan’s ‘Innovation for Endurance’ programme, which is all about promoting fitness. The programme already boasts supporters such as Olympian and fastest American marathoner Ryan Hall, elite cyclist Levi Leipheimer and Tara Stiles, author ofSlim Calm Sexy Yoga.
Innovation for Endurance is part of a partnership Nissan entered with Rodale Inc., a publishing outfit that focuses on fitness with titles such as Bicycling, Runner’s World and Running Times. The titles will feature editorial content from the campaign.
