Car Safety Seats New Recommendations!

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Safety & Prevention

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Car Safety Seats: Information for Families for 2011 

One of the most important jobs you have as a parent is keeping your child safe when riding in a vehicle. Each year thousands of young children are killed or injured in car crashes. Proper use of car safety seats helps keep children safe. But with so many different car safety seats on the market, it’s no wonder many parents find this overwhelming.

The type of seat your child needs depends on several things, including your child’s size and the type of vehicle you have. The following information from the American Academy of Pediatrics (AAP) offers guidance on choosing the most appropriate car safety seat for your child.

To see a list of car safety seats and safety seat manufacturers, click here. 

Infants and toddlers—rear-facing

The AAP recommends that all infants should ride rear-facing starting with their first ride home from the hospital. All infants and toddlers should ride in a Rear-Facing Car Safety Seat until they are 2 years of age or until they reach the highest weight or height allowed by their car safety seat’s manufacturer.

Types of rear-facing car safety seats

There are 3 types of rear-facing car safety seats: infant-only seats, convertible seats, and 3-in-1 seats. When children reach the highest weight or length allowed by the manufacturer of their infant-only seat, they should continue to ride rear-facing in a convertible seat or 3-in-1 seat.

Types of Car Safety Seats at a Glance

Age Group	Type Of Seat	General Guidelines
Infants/Toddlers	Infant seats and rear-facing convertible seats	All infants and toddlers should ride in aRear-Facing Car Safety Seat until they are 2 years of age or until they reach the highest weight or height allowed by their car safety seat’s manufacturer.
Toddlers/Preschoolers	Convertible seats and forward-facing seats with harnesses	All children 2 years or older, or those younger than 2 years who have outgrown the rear-facing weight or height limit for their car safety seat, should use aForward-Facing Car Safety Seat with a harness for as long as possible, up to the highest weight or height allowed by their car safety seat’s manufacturer.
School-aged children	Booster seats	All children whose weight or height is above the forward-facing limit for their car safety seat should use a Belt-Positioning Booster Seat until the vehicle seat belt fits properly, typically when they have reached 4 feet 9 inches in height and are between 8 and 12 years of age.
Older children	Seat belts	When children are old enough and large enough to use the vehicle seat belt alone, they should always use Lap and Shoulder Seat Belts for optimal protection. All children younger than 13 years should be restrained in the Rear Seats of vehicles for optimal protection.

Figure 1: Infant-only car safety seat

1. Infant-only seats
• Are used for infants up to 22 to 35 pounds, depending on the model.
• Are small and have carrying handles (and sometimes come as part of a stroller system).
• May come with a base that can be left in the car. The seat clicks into and out of the base so you don’t have to install the seat each time you use it. Parents can buy more than one base for additional vehicles.
• Are used only for travel (not for positioning outside the vehicle).
2. Convertible seats (used rear-facing)
• Can be used rear-facing, then “converted” to forward-facing for older children. This means the seat can be used longer by your child. They are bulkier than infant seats, however, and do not come with carrying handles or separate bases.
• May have higher rear-facing weight (30–40 pounds) and height limits than infant-only seats, which make them ideal for bigger babies.
• Usually have a 5-point harness that attaches at the shoulders, at the hips, and between the legs. Older convertible seats may have an overhead shield—a padded tray-like shield that swings down over the child.
3. 3-in-1 seats (used rear-facing)
• Can be used rear-facing, forward-facing, or as a belt-positioning booster. This means the seat may be used longer by your child.
• Are often bigger in size so adequate space within the vehicle when rear-facing should be determined.
• Do not have the convenience of a carrying handle or a separate base; however, they may have higher rear-facing weight (35–40 pounds) and height limits than infant-only seats, which make them ideal for bigger babies.

Installation tips for rear-facing seats

When using a rear-facing seat, keep the following in mind:

• Place the harnesses in your rear-facing seat in slots that are at or below your baby’s shoulders.
• Ensure that the harness is snug and that the harness clip is positioned at the mid-chest level.
• Make sure the car safety seat is installed tightly in the vehicle. If you can move the seat at the belt path more than an inch side to side or front to back, it’s not tight enough.
• Never place a rear-facing car safety seat in the front seat of a vehicle that has an active front passenger air bag. If the air bag inflates, it will hit the back of the car safety seat, right where your baby’s head is, and could cause serious injury or death.
• Be sure you know what kind of seat belts your vehicle has. Some seat belts need locking clips to keep the belt locked into position. Locking clips come with most new car safety seats. If you’re not sure, check the owner’s manual that came with your vehicle. Locking clips are not needed in most newer vehicles, and some seats have built-in lock-offs to lock the belt.
• If you are using a convertible or 3-in-1 seat in the rear-facing position, make sure the seat belt is routed through the correct belt path. Check the instructions that came with the car safety seat to be sure.
• If your vehicle was made after 2002, it may come with the LATCH system, which is used to secure car safety seats. See below for information on using LATCH.
• Make sure the seat is at the correct angle so your infant’s head does not flop forward. Many seats have angle indicators or adjusters that can help prevent this. If your seat does not have an angle adjuster, tilt the car safety seat back by putting a rolled towel or other firm padding (such as a pool noodle) under the base near the point where the back and bottom of the vehicle seat meet.
• Still having trouble? There may be a certified child passenger safety (CPS) technician in your area who can help. If you need installation help, see below for information on how to locate a CPS technician.

Common questions

Q: What if my baby’s feet touch the back of the vehicle seat?

A: Your child can bend his legs easily and will be comfortable in a convertible seat. Injuries to the legs are rare for children facing the rear.

Q: What do I do if my baby slouches down or to the side in his car safety seat?

A: Blanket rolls may be placed on both sides of the infant and a small diaper or blanket between the crotch strap and the infant. Do not place padding under or behind the infant or use any sort of car safety seat insert unless it came with the seat or was made by the manufacturer of the seat.

Figure 2: Car safety seat with a small cloth between crotch strap and infant, retainer clip positioned at the midpoint of the infant’s chest, and blanket rolls on both sides of the infant.

Q: Can I adjust the straps when my baby is wearing thicker clothing, like in the winter?

A: Yes, but make sure the harnesses are still snug. Also remember to tighten the straps again after the thicker clothes are no longer needed. Ideally, dress your baby in thinner layers instead of a bulky coat or snowsuit, and tuck a blanket around your baby over the buckled harness straps if needed.

Q: Are rear-facing convertible seats OK to use for preemies?

A: Premature infants should be tested while still in the hospital to make sure they can ride safely in a reclined position. Babies who need to lie flat during travel should ride in a crash-tested car bed. Very small infants who can ride safely in a reclined position usually fit better in infant-only seats; however, if you need to use a convertible seat, choose one without a tray-shield harness. The shields often are too big and too far from the body to fit correctly and the child’s face could hit the shield in a crash.

Q: What is LATCH?

A: LATCH (Lower Anchors and Tethers for Children) is an attachment system for car safety seats. Lower anchors can be used instead of the seat belt to install the seat and may be easier to use in some cars. The top tether improves the safety provided by the seat and is important to use for all forward-facing seats. Read the vehicle owner’s manual and the car safety seat instructions for weight limits for lower anchors and top tethers.

Vehicles with the LATCH system have anchors located in the back seat. Car safety seats that come with LATCH have attachments that fasten to these anchors. Nearly all passenger vehicles and all car safety seats made on or after September 1, 2002, come with LATCH. However, unless both your vehicle and the car safety seat have the lower anchor system, you will still need to use seat belts to install the car safety seat.

Toddlers and preschoolers—forward-facing

All children 2 years or older, or those younger than 2 years who have outgrown the rear-facing weight or height limit for their car safety seat, should use a Forward-Facing Car Safety Seat with a harness for as long as possible, up to the highest weight or height allowed by their car safety seat’s manufacturer. It is best for children to ride in a seat with a harness as long as possible, at least to 4 years of age. If your child outgrows his seat before reaching 4 years of age, consider using a seat with a harness approved for higher weights and heights.

Figure 3: Forward-facing car safety seat

Types of car safety restraints

There are 5 types of car safety restraints that can be used forward-facing.

1. Convertible seats—Seats that “convert” from rear-facing to forward-facing seats. These include 3-in-1 seats.
2. Forward-facing only—These seats can be used forward-facing with a harness for children who weigh up to 40 to 80 pounds (depending on the model).
3. Combination seat with harness—These seats can be used forward-facing with a harness for children who weigh up to 40 to 80 pounds (depending on the model) or without the harness as a booster (up to 80–100 pounds).
4. Built-in seats—Some vehicles come with forward-facing seats built in. Weight and height limits vary. Read your vehicle owner’s manual or contact the manufacturer for details about how to use these seats.
5. Travel vests—These can be worn by children between 20 and 168 pounds and can be an alternative to traditional forward-facing seats. They are useful for when a vehicle has lap-only seat belts in the rear or for children whose weight has exceeded that allowed by car safety seats. These vests may require use of a top tether.

Installation tips for forward-facing seats

Make sure the car safety seat is installed tightly in the vehicle and that the harness fits the child snugly.

To switch a convertible or 3-in-1 seat from rear-facing to forward-facing

• Move the shoulder straps to the slots that are at or above your child’s shoulders. On some convertible seats, the top harness slots must be used when facing forward. Check the instructions that came with the seat to be sure.
• You may have to adjust the recline angle of the seat. Check the instructions to be sure.
• Make sure the seat belt runs through the forward-facing belt path. When making these changes, always follow the car safety seat instructions.
• If your vehicle was made after 2002, it should come with the LATCH system, which is used to secure car safety seats.

A tether is a strap that attaches to the top of a car safety seat and to an anchor point in your vehicle (see your vehicle owner’s manual to find where the tether anchors are in your vehicle). Tethers give important extra protection by keeping the car safety seat and the child’s head from moving too far forward in a crash or sudden stop. All new cars, minivans, and light trucks have been required to have tether anchors since September 2000. New forward-facing car safety seats come with tethers. Check the car safety seat instructions and vehicle owner’s manual for information about the top weight limit and locations of the tether anchors.

Common questions

Q: What if I drive more children than can be buckled safely in the back seat?

A: It’s best to avoid this, especially if your vehicle has air bags in the front seat. All children younger than 13 years should ride in the back seat. If absolutely necessary, a child in a forward-facing car safety seat with a harness may be the best choice to ride in front. Just be sure the vehicle seat is moved as far back away from the dashboard (and the air bag) as possible.

Q: What do I need to know if my child will be driven by someone else, such as for child care or school?

A: If your child is being driven by someone else, make sure

• The car safety seat your child will be using fits properly in the vehicle used for transport.
• The car safety seat being used is appropriate for the age and size of your child.
• The person in charge of transporting your child knows how to install and use the car safety seat correctly.

Child care programs and schools should have written guidelines for transporting children. These guidelines should include the following:

• All drivers must have a valid driver’s license. In some states, school bus drivers need to have a special type of license.
• Staff-to-child ratios for transport should meet or exceed those required for the classroom.
• Every child should be supervised during transport, either by school staff or a parent volunteer, so the driver can focus on driving.
• School staff, teachers, and drivers should know what do to in an emergency, know how to properly use car safety seats and seat belts, and be aware of other safety requirements.

Q: Should my child ride in a car safety seat on an airplane?

A: Most infant, convertible, and forward-facing seats can be used on airplanes, but booster seats and travel vests cannot. The Federal Aviation Administration (FAA) and the AAP recommend that when flying, children should be securely fastened in certified child restraints until 4 years of age, and then should be secured with the airplane seat belts. This will help keep them safe during takeoff and landing or in case of turbulence. Check the label on your car safety seat or call the car safety seat manufacturer before you travel to see if your seat is certified for use on an airplane. You can also consider using a restraint made only for use on airplanes and approved by the FAA.

School-aged children—booster seats

Booster seats are for older children who have outgrown their forward-facing car safety seats. All children whose weight or height is above the forward-facing limit for their car safety seat should use a Belt-Positioning Booster Seat until the vehicle seat belt fits properly, typically when they have reached 4 feet 9 inches in height and are between 8 and 12 years of age. The owner’s manual that comes with your car safety seat will tell you the height and weight limits for the seat. As a general guideline, a child has outgrown his forward-facing seat when any one of the following is true:

• He reaches the top weight or height allowed for his seat with a harness. (These limits are listed on the seat and also included in the instruction booklet.)
• His shoulders are above the top harness slots.
• His ears have reached the top of the seat.

Types of booster seats

Booster seats are designed to raise the child up so that the lap and shoulder seat belts fit properly. High-back and backless booster seats are available. They do not come with harness straps but are used with the lap and shoulder seat belts in your vehicle, the same way an adult rides. Booster seats should be used until your child can correctly fit in lap and shoulder seat belts. Booster seats typically include a plastic clip or guide to help ensure the correct use of the vehicle lap and shoulder belts. See the instruction booklet that came with the booster seat for directions on how to use the guide or clip.

Figure 4: Belt-positioning booster seat

Installation tips for booster seats

Booster seats must be used with a lap and shoulder belt. When using a booster seat, make sure

• The lap belt lies low and snug across your child’s upper thighs.
• The shoulder belt crosses the middle of your child’s chest and shoulder.

Common questions

Q: What if my car only has lap belts in the back seat?

A: Lap belts work fine with infant-only, convertible, and forward-facing seats. If your car only has lap belts, use a forward-facing car safety seat with a harness and higher weight limits. Other options are

• Check to see if shoulder belts can be installed in your vehicle.
• Use a travel vest (some can be used with lap belts).
• Consider buying another car with lap and shoulder belts in the back seat.

Q: Is there a difference between high-back and backless boosters?

A: Both types of boosters are designed to raise your child so the seat belts fit properly and both will reduce your child’s risk of injury in a crash. High-back boosters are useful in vehicles that do not have head rests or have low seat backs. Many seats that look like high-back boosters are actually combination seats. They come with harnesses that can be used for smaller children and can then be removed for older children. Backless boosters are usually less expensive and are easier to move from vehicle to vehicle. Backless boosters can be safely used in vehicles with headrests and high seat backs.

Older children—seat belts

Seat belts are made for adults. Your child should stay in a booster seat until adult seat belts fit correctly (usually when the child reaches about 4 feet 9 inches in height and is between 8 and 12 years of age). When children are old enough and large enough to use the vehicle seat belt alone, they should always use Lap and Shoulder Seat Belts for optimal protection.

Using a seat belt

1. An adult seat belt fits correctly when
• The shoulder belt lies across the middle of the chest and shoulder, not the neck or throat.
• The lap belt is low and snug across the upper thighs, not the belly.
• Your child is tall enough to sit against the vehicle seat back with her knees bent without slouching and can stay in this position comfortably throughout the trip.
2. Other points to keep in mind when using seat belts include
• Make sure your child does not tuck the shoulder belt under her arm or behind her back. This leaves the upper body unprotected, putting your child at risk of severe injury in a crash or with sudden braking.
• Never allow anyone to “share” seat belts. All passengers must have their own car safety seats or seat belts.

Common Questions

Q: I’ve seen products that say they can help make the seat belt fit better. Should we get one of these?

A: No, these products should not be used. In fact, they may actually interfere with proper seat belt fit by causing the lap belt to ride too high on the stomach and making the shoulder belt too loose. They can even damage the seat belt. This rule applies to car safety seats too; do not use any extra products unless they came with the seat. There are no federal safety standards for these products and until there are, the AAP does not recommend they be used. As long as children are riding in the correct restraint for their size, they should not need to use any additional devices.

Shopping for car safety seats

When shopping for a car safety seat, keep the following tips in mind:

• No one seat is the “best” or “safest.” The best seat is the one that fits your child’s size, is correctly installed, fits well in your vehicle, and is used properly every time you drive.
• Don’t decide by price alone. A higher price does not mean the seat is safer or easier to use.
• Avoid used seats if you don’t know the seat’s history. Never use a car safety seat that
• Is too old. Look on the label for the date it was made. Check with the manufacturer to find out how long it recommends using the seat.
• Has any visible cracks on it.
• Does not have a label with the date of manufacture and model number. Without these, you cannot check to see if the seat has been recalled.
• Does not come with instructions. You need them to know how to use the seat.
• Is missing parts. Used car safety seats often come without important parts. Check with the manufacturer to make sure you can get the right parts.
• Was recalled. You can find out by calling the manufacturer or by contacting the National Highway Traffic Safety Administration (NHTSA) Vehicle Safety Hotline at 888/327-4236. You can also visit the NHTSA Web site.
• Do not use seats that have been in a moderate or severe crash. Seats that were in a minor crash may still be safe to use, but some car safety seat manufacturers recommend replacing the seat after any crash, even a minor one. The NHTSA considers a crash minor if all of the following are true:
• The vehicle could be driven away from the crash.
• The vehicle door closest to the car safety seat was not damaged.
• No one in the vehicle was injured.
• The air bags did not go off.
• You can’t see any damage to the car safety seat.

If you are unsure, call the manufacturer of the seat. See "Manufacturer phone numbers and Web sites" for manufacturer contact information.

About air bags

Front air bags

All new cars come with front air bags. When used with seat belts, air bags work very well to protect teenagers and adults. However, air bags can be very dangerous to children, particularly those riding in rear-facing car safety seats, and to preschool and young school-aged children who are not properly restrained. If your vehicle has a front passenger air bag, infants in rear-facing seats must ride in the back seat. Even in a relatively low-speed crash, the air bag can inflate, strike the car safety seat, and cause serious brain injury and death.

Vehicles with no back seat or a back seat that is not made for passengers are not the best choice for traveling with small children. However, the air bag can be turned off in some of these vehicles if the front seat is needed for a child passenger. See your vehicle owner’s manual for more information.

Side air bags

Side air bags improve safety for adults in side-impact crashes. Read your vehicle owner’s manual for more information about the air bags in your vehicle. Read your car safety seat manual and the vehicle owner’s manual for guidance on placing the seat next to a side air bag.

If you need installation help

If you have questions or need help installing your car safety seat, find a certified CPS technician. Lists of certified CPS technicians and child seat fitting stations are available on the following Web sites:

NHTSA (or call NHTSA Vehicle Safety Hotline at 888/327-4236)

SeatCheck (or call 866/SEATCHECK [866/732-8243])

National Child Passenger Safety Certified Technicians (or call 877/366-8154) This site provides information in Spanish and also provides a list of CPS technicians with enhanced training in protection of children with special needs.

Important reminders

1. Be a good role model. Make sure you always wear your seat belt. This will help your child form a lifelong habit of buckling up.
2. Never leave your child alone in or around cars. Any of the following can happen when a child is left alone in or around a vehicle:
• He can die of heat stroke because temperatures can reach deadly levels in minutes.
• He can be strangled by power windows, retracting seat belts, sunroofs, or accessories.
• He can knock the vehicle into gear, setting it in motion.
• He can be backed over when the vehicle backs up.
• He can become trapped in the trunk of the vehicle.
3. Always read and follow the manufacturer’s instructions. If you do not have the manufacturer’s instructions for your car safety seat, write or call the company’s customer service department. They will ask you for the model number, name of seat, and date of manufacture. The manufacturer’s address and phone number are on the label on the seat. Also be sure to follow the instructions in your vehicle owner’s manual about using car safety seats. Some manufacturers’ instructions may be available on their Web sites.

Last Updated

 

3/20/2011

Nissan Ranked #4 World's Most Innovative Company

We are pleased to announce that FastCompany.com listed the 50 Most Innovative Companies worldwide and Nissan was #4 on the list, beating top companies like Google, Netflix, ESPN, Amazon, and many more! 
















Here's the Article Explaining Why Nissan Was Picked:

4  NISSAN

For creating the Leaf, the first mass- market all- electric car

 Not long ago, Nissan was being pilloried for a lineup with few hybrid options, as well as CEO Carlos Ghosn's stubborn insistence on investing in unproven all-electric technology. Among the skeptics: his own employees. But with the Leaf, Ghosn has proven the naysayers shortsighted, and grabbed the lead for Nissan in the race toward truly sustainable transportation. Ghosn sat down with Fast Company to talk about the Leaf, the imperative to embrace change, and the hope of emerging markets.

Give us the 30-second sales pitch for the Leaf.

 This is the only zero-emission car on the market. Other electric cars use gasoline; this one, there is not one drop. It's fun to drive, but I can't describe it. The only way you'll discover it is by getting behind the wheel. There's no vibration, no smell, no noise. This is the future -- and everything else is going to look obsolete, like sending messages with pigeons.

Is this the end of the internal-combustion engine?

 No one is saying this is the solution. We're going to make different solutions. We're not going to stubbornly defend one technology. We are open enough to accept a solution that may not be the one I like, but the one that is needed.

This is not going to take the market by storm for one reason: There's not enough capacity. Our estimate is that electric cars will have 10% of the global market in 10 years. Some people say 5% or 1%, another study says 7%, but we'll start with 10%.

Who are your prime targets?

 Women and young people. Our problem is not selling the car. This is something people have been asking for. But the first electric cars were awful. They were selling for $100,000. Who's going to buy that? Then you have the Volt, which is, what, $40,000? This is $25,000 [after government incentives], but even that I consider expensive. I don't want to make a niche product.

How did Nissan get ahead in the all-electric race?

 It was a big decision to go in this direction in 2006. The first reason was we thought we could change the battery. We had technology to invest in. Number two, we had the consciousness that something had to be done about global warming. Number three, oil was becoming an issue -- not only an environmental issue but a political issue. A trade issue. Then, a fourth element was that the Asian markets were exploding. In 10 years, you're not going to have 700 million cars driven every day on the planet; you're going to have 2 billion. If you already have an emissions problem with 700 million cars, what problems are you going to have with 2 billion?

Did you have to overcome opposition from your 350,000 employees?

 Of course. We had to explain why electric is huge for the industry. People need to feel the passion, vision, determination, and focus. I didn't say it was going to be easy or safe. I said it would be a challenge -- but if someone could do it, it would be us.

What in your background makes you adaptable?

 Change has always been part of my life. I was born in Brazil in a region that was not even a territory. If you saw a picture of Porto Velho then, you would be shocked. It was in the middle of the Amazon. I spent five years there, then went to Lebanon, then to France. Someone once said to me, "You know what an emerging market is because you've always been there." I don't need someone to tell me how people who don't have enough money are going to act, because I know.

What could CEOs in mature markets better understand about emerging markets?

 If you're already a CEO and you don't understand emerging markets, it's a little bit late. If you want to prepare somebody for the future, I would say you need to spend time in an emerging market. When I started my career, I spent one summer in a mine in the northern part of France. I worked from 4 a.m. to 2 p.m. and learned about that life. For emerging markets it's the same--go spend one year in Brazil. Don't go to São Paulo; go into the countryside. Look at how people spend their time, what they do for fun. See how people live.

What common trends do you see among emerging markets?

 Tremendous hope for a better future. In the four big emerging markets--China, India, Russia, Brazil--people have no doubt that tomorrow is going to be better. Maybe it will take 5, 10, 20 years, but there is no doubt. Another thing: The car is one of the most desired objects, and people who buy a car for the first time aren't going to do it small. They want five seats, to pick their friends and family up. They get the biggest car they can afford.

It's tough to be calm when so much is changing.

 It is uncomfortable, but what makes our job interesting is that it's not routine. I can't imagine two years down the road I'll be doing the same thing I am doing today. I'll have to adjust. Every generation needs to learn how to relearn. With the electric car, we're hiring electricians and special-materials chemists, and we're telling our staff we have too many people with other skills. We say, You're going to have to adapt to the new technology. It's not easy, but it's not impossible. What you're learning today is good, but tomorrow you're going to need something else.

Here's a letter from the editor that's posted on the website as well: 



I sat down with the head of a major Hollywood studio this week, at a chic and exclusive destination in Manhattan's SoHo neighborhood, and he plied me with tales of intrigue, drama, sudden collapse, and heartfelt resurgence. No, he wasn't pitching upcoming releases; he was telling me about his studio's business over the past year. It was a compelling saga, full of twists and characters and exotic foreign locales. Perhaps in a subsequent issue of Fast Company, you'll get to read all about it.


His drama couldn't unseat the business story of the year, though, which undoubtedly is Apple. How long before we see a film version of "The Invincible Apple" (which is the cover line we used last summer to capture Apple's triumphs)? Imagine Daniel Day-Lewis as Steve Jobs, struggling with health ailments, yet still zooming past his old rivals at Microsoft! The iPhone 4 gets crushing reviews from Consumer Reports -- and still sells like hotcakes! The iPad is ridiculed as a terrible name (remember those blogs?), yet becomes a ubiquitous cultural touchstone that spawns a new app ecosystem. In putting together this month's special package on the 2011 Most Innovative Companies, we really had no choice: Apple had to be No. 1.


There were other stories of the year, not least of which is the No. 1 from our 2010 list, Facebook. Founder Mark Zuckerberg deftly sidestepped the distractions of The Social Network, calmly guiding his company to an estimated $2 billion in revenue and a $50 billion valuation. Then there's Groupon's snubbing of Google -- and its charge toward a mega IPO.
But it takes more than a good story to earn a spot on our Most Innovative Companies list. No algorithm can adequately compare a worldwide auto business like Nissan (No. 4 this year) with a small, New York -- based not-for-profit like DonorsChoose.org (No. 21). Still, both have done extraordinary things in very different areas.


The goal of our list is to represent the breadth of innovation across the economy -- and to inspire our readers to engage with it. We try to include surprises, which is one reason we are biased against repeating businesses that have been on the list before. Is a company like China's Changchun Dacheng Industrial Group (No. 46) really more innovative than Hulu or Disney (neither of which made the list this year, though they are highlighted in Updates, beginning on page 18)? Tough call, yet Changchun Dacheng allows us to highlight how sophisticated Chinese manufacturing, science, and eco-industry have become -- a larger point that is more important than any one company.


Think of our Most Innovative Companies list as a tool we're using to deliver key information about innovation across the globe. And if 50 companies aren't enough for you -- plus the 32 in Updates, and 88 more in our Apple gatefold on page 71 -- check out our Top 10 lists: the 10 most innovative companies in 26 categories, from Brazil to biotech. On page 126, you'll see brief write-ups on six of those categories, and over the coming weeks we'll present fuller coverage on all of them on FastCompany.com. The combined experience, in print and digital -- well, we hope it's a hit.